The Sponsor: Notes On A Modern Potentate Epub Ù

The Sponsor: Notes On A Modern Potentate Examines the ways in which sponsors influence television programming, showing that the sponsors influence conditions virtually the entire schedule, and assesses the impact on American society today


10 thoughts on “The Sponsor: Notes On A Modern Potentate

  1. says:

    Was looking forin depth history from Barnouw on ad specific topics after reading his magisterial 3 part history of broadcasting This was not it 99% of the facts history are covered in HOB, and the rest is a sociopolitical treatise on the cultural impact Which is worthy, but is now dated In his defense, Barnou


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